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ONLINE EXCLUSIVE

Communication Tips To Click With Your Client
Author: Dianna Booher

 

Prospects size you up personally while making their buying decision. They are asking themselves, “Are you credible? Competent? Interested in their situation?” What you don’t want when talking to prospects is the blank stare of disengagement. That’s the kiss of death. PC offers eight tips for finding the connecting with your client.


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Author: Lisa Horn, CAS
Entertaining clients should be an engaging experience that is the perfect recipe of thoughtfulness, creativity and fun—all without...Full Article

Scapegoats Of Spending Scrutiny
Author: Jen Alexander McCall
When budget decisions go under the microscope, how can we show end users that promotional products aren’t the bad guy? Corporate...Full Article


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What Coming Up In The July Issue

Four personality types and how to sell to them effectivly.

Best practices for using e-mail in business.

Is it time to fire your client?


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