Have Your Cake And Eat It, Too
Author: Lisa Horn, CAS
Entertaining clients should be an engaging experience that is the perfect recipe of thoughtfulness, creativity and fun—all without...
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Scapegoats Of Spending Scrutiny
Author: Jen Alexander McCall
When budget decisions go under the microscope, how can we show end users that promotional products aren’t the bad guy?
Corporate...
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What Coming Up In The July Issue
Four personality types and how to sell to them effectivly.
Best practices for using e-mail in business.
Is it time to fire your client?
“Ah, summer, what power you have to make us suffer and like it.”
—Russell Baker, two-time American Pulitzer Prize-winning writer, journalist, essayist and biographer
“I am convinced that buyers still appreciate dealing face-to-face with a recognized professional, someone who brings the credibility of a MAS or CAS designation.”
—Stan Breckenridge, MAS, former PPAI chair of the board
“A minute’s success pays the failure of years.”
—Robert Browning, English poet, 1812-1899
“Imagination was given to man to compensate him for what he is not; a sense of humor to console him for what he is.”
—Francis Bacon, English philosopher, 1561-1626