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Communication Tips To Click With Your Client
Author: Dianna Booher

 

Prospects size you up personally while making their buying decision. They are asking themselves, “Are you credible? Competent? Interested in their situation?” What you don’t want when talking to prospects is the blank stare of disengagement. That’s the kiss of death. PC offers eight tips for finding the connecting with your client.


What I Learned On The Road To MAS/CAS
Author: Dale Worden, CAS
Looking back (way back) to my college days, I learned as much outside the classroom as I did cracking the books. This has been true with my Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) educational experience as well...Full Article

Engage—And Sell—The Transactional Buyer, Part 1
Author: Dennis Gorman, MAS
It is July 3, 1863, the third day of the battle of Gettysburg. Robert E. Lee’s confederate army is marching shoulder to shoulder across a mile-long, open field directly into an entrenched Union line...Full Article


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