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ONLINE EXCLUSIVE

Communication Tips To Click With Your Client
Author: Dianna Booher

 

Prospects size you up personally while making their buying decision. They are asking themselves, “Are you credible? Competent? Interested in their situation?” What you don’t want when talking to prospects is the blank stare of disengagement. That’s the kiss of death. PC offers eight tips for finding the connecting with your client.


Smart People, Foolish Choices
Author: Brittany Glenn
In the comedy film Lost in America, Albert Brooks and Julie Hagerty play the roles of David and Linda Howard, successful yuppies who become fed up with the rat race...Full Article

Clients Gone Bad
Author: Cassandra Johnson
The price pusher. The creeper. The time-sucker. These might sound like characters from an Alfred Hitchcock thriller, but actually they could be lurking throughout the corridors of your company right now...Full Article


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    “Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud."
    —Alex Osborn, author, advertising pioneer, founder of Creative Education Foundation, 1888-1966

    “Sometimes the road less traveled is less traveled for a reason.”
    —Jerry Seinfeld, American stand-up comedian, actor and writer

    “It doesn’t take thousands of dollars to make a difference. What it takes is thousands of good people doing a little bit.”
    —Roni Wright, MAS, PPAI vice chair of program services discussing the Promotional Products Education Foundation

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    —Jonathan Swift, Irish writer and satirist, 1667-1745