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Pipeline
By: Jennifer Oats, Business Media Assistant
Issue: August-September 2009

You’re a promotional consultant. You’re facing new challenges and encountering obstacles that you’ve never seen before. You’re going above and beyond the call of duty—and you’re doing it with a smile. To help you face these new hurdles, we’ve listed upcoming events to help boost your brain—and create new opportunities for your sales to soar.


[OCTOBER]
WORLD TEACHER DAY––OCTOBER 5
On this special day, teachers around the world will be surrounded with love and gratitude. Help local schools or PTA organizations make them feel appreciated with customized plaques, coffee mugs, desk planners, pencils, calculators or calendars.

DICTIONARY DAY––OCTOBER 16
This famous reference book known for containing every word known to mankind has its own special day to celebrate. Libraries, bookstores or schools can recognize this important word-focused day with bookmarks, book lights or highlighters.

MOTHER-IN-LAW’S DAY––OCTOBER 25
Whether you love them or avoid their phone calls, mother-in-law are an important component to any family unit. Help all of these special ladies feel appreciated with customized lotions or bubble bath. Or, lapel pens or plaques can be perfect products for those that enjoy extra recognition.


[NOVEMBER]
SANDWICH DAY––NOVEMBER 3
The possibilities of what you can put between two pieces of bread are endless. Whether its turkey with cheese, peanut butter and jelly or tuna salad––sandwiches offer up a perfect way to enjoy lunch or dinner. Customized lunch boxes or sandwich containers can be perfect products for any student or professional.

NATIONAL DONUT DAY––NOVEMBER 5
These sugary pastries have been a breakfast hit for years. Help local donut shops create new business or retain current donut lovers with donut-shaped stress balls or keychains. Or, for an extra sweet promotion, offer up designed donut t-shirts or hats.

MOM’S AND DAD’S DAY––NOVEMBER 13
This day recognizes those special individuals who are responsible for bringing us into the world. Hats, customized fishing gear, t-shirts or golf necessities can be great products for dad. Or, Mom can feel extra special with a tin of cookies, spa kits or an embroidered tote bag.

[DECEMBER]
WRITE TO A FRIEND MONTH
Whether it’s by e-mail, text or in good old-fashioned handwriting––this day encourages everyone to send a message to those they call friends. Memo pads, pencils, pens, keyboards or padfolios can all encourage a little friendly communication.

NATIONAL ROOF-OVER-YOUR-HEAD DAY––DECEMBER 3
We often take for granted the place we call home. Local homeowner associations or homebuilders can celebrate this important day with customized keychains or embroidered blankets perfect for relaxing at any home.

NATIONAL FLASHLIGHT DAY––DECEMBER 21
They shed light in any situation and now they have their own day of the year to celebrate. Help camping or hardware retail stores recognize this day with customized flashlights, mini-flashlights or mini-flashlight keychains.