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Pipeline
By: Jennifer Oats, Advertising Coordinator
Issue: April 2010

As a promotional consultant, you’re finding new ways to reach your clients and creating more opportunities to find sales success. To make sure you keep your edge over the competition, we’ve listed some upcoming dates to spark new ideas and create more chances for your sales to soar.

[JUNE]

NATIONAL FRESH FRUIT AND VEGETABLES MONTH
Team up with local markets and grocery stores this month and help promote the importance of fruits and vegetables in everyone’s diet. Customized apple peelers, fruit baskets, vegetable trays or fruit or veggie-shaped magnets can encourage a little extra healthy eating this summer.

GO FISHING DAY––JUNE 18
Grab your fishing rod, some bait and a good friend or two and take to the open waters for some relaxation and bonding. Customized fishing products such as spinner baits, fishing lures or bobbers can be great promotions for outdoor retail stores.

BEAUTICIAN’S DAY––JUNE 26
Today, help hair dressers feel appreciated and respected for all that they do. Customized pedicure sets, hair brushes, make-up bags, scissors or tote bags can be perfect accessories to help beauticians feel beautiful.

[JULY]

NATIONAL BLUEBERRY MONTH
Established in 1999 by the United States Department of Agriculture, National Blueberry Month’s purpose is to promote the many health benefits of this luscious blue fruit. Local markets, grocery stores, restaurants or fruit stands can generate new business with all things blue such as t-shirts, keychains, fruit bowls or mugs all imprinted with a health-focused message.

NATIONAL FRIED CHICKEN DAY––JULY 6
Whether you like yours grilled, barbecued or baked––this day is all about the fried variety of chicken. Grocery stores and fast-food joints everywhere can celebrate this deep-fried goodness with logoed picnic baskets, customized banners, napkins, paper plates or even chicken-shaped keychains.

FATHER-IN-LAW DAY––JULY 30
Whether he’s your best friend or a person you only see during the holidays––a father-in-law is an important part of the family dynamic. Help celebrate his special day with customized wallets, money clips, cuff links, t-shirts or neck ties.

[AUGUST]

FAMILY FUN MONTH
With the summer months in full swing, why not make the whole month about family fun? Amusement parks, miniature golf centers, zoos or aquariums can boost their business this August with customized gift cards, t-shirts, hats, water guns, bouncy balls or stuffed animals.

SON AND DAUGHTER DAY––AUGUST 11
Their sweet little faces bring joy to parents all around the world. Today, celebrate those precious little boys and girls at daycares, schools and churches with fun promotional products such as custom logo bubbles, coloring books or bright and entertaining yo-yos.

SENIOR CITIZEN’S DAY––AUGUST 21
In 1988, Ronald Reagan created Senior Citizen’s Day to honor and acknowledge the accomplishments made by the elderly population. Help create awareness at churches, hospitals, nursing home, assisted living centers or active adult centers with customized board games, journals or photo frames.