Campaigns | Promotional Consultant

Campaigns

Game On
Author: Audrey Sellers (June 2010)
When Bill Haramija, owner of Vail, Arizona-based distributor Proforma Printing & Promotional Products (UPIC: Profo206), hit the greens for a round of golf, business was not on his mind...Full Article

Full Steam Ahead
Author: Audrey Sellers (June 2010)
With Tugboat, Inc. (UPIC: tugboat) as a company name and offices in sunny Napa, California, inspiration for a self-promotion campaign came easy—at least according to Kara Long, who helped design a crafty self promo for the distributor...Full Article

Tax-Time Celebration
Author: Audrey Sellers (May 2010)
An alarm clock, t-shirt and teddy bear set the stage for a three-day, around-the-clock event. People know it’s coming, but inevitably some wait until the last moment to file their taxes...Full Article

Sum Of The Parts
Author: Audrey Sellers (May 2010)
A series of 12 products were mailed monthly to keep One 2 One Marketing top of mind. Every company has its own unique equation of people and services that makes it unlike any other organization...Full Article

Journals Help Jumpstart Sales
Author: Audrey Sellers (April 2010)
A California distributor promotes its business with something everyone can use: journals. A journal is a mainstay in most everyone’s home or office, and when paired with a pen, it becomes an instant keeper...Full Article

Promoting Sustainability
Author: Audrey Sellers (April 2010)
A nonprofit turned to eco-friendly products to spread a green message. When the National Conference on Volunteering...Full Article

Secret Agent Salespeople
Author: Audrey Sellers (March 2010)
An insurance agency transforms its sales agents into ninja stars for a high-energy motivation campaign. When Susan...Full Article

A Boost In Sales
Author: Audrey Sellers (March 2010)
Above: Counter mats offered a convenient way for Buckaroos to showcase its line of tools. A manufacturer of...Full Article

Health Benefits
Author: Audrey Sellers (February 2010)
American Express turned to fitness-themed promotional products to motivate workers to lead healthier lives. How...Full Article

Two Sides To Every Coin
Author: Audrey Sellers (February 2010)
A Florida bar uses promotional coins as mementos and to drive traffic to its gift shop. It’s not the lively atmosphere,...Full Article

A Season For Giving
Author: Audrey Sellers (January/Expo 2010)
PetSmart Charities raised funds for homeless pets by selling collectible ornaments during the holidays. Everybody knows it’s better to give than to receive, but PetSmart Charities worked in a little of both in its Luv-A-Pet promotion...Full Article

ESPN Scores With Fans
Author: Audrey Sellers (January/Expo 2010)
To get basketball fans to tune in to ESPN and ABC’s coverage of NBA games, the sports network hit the streets. Basketball season...Full Article

Above-And-Beyond Recognition
Author: Audrey Sellers (November-December 2009)
One-of-a-kind art glass awards honor the top dogs at Toyota. Meander into any car dealership’s showroom and you’ll likely spot awards perched on every available shelf and counter...Full Article

Spotlight On Safety
Author: Audrey Sellers (November-December 2009)
Ciba Specialty Chemicals gears up for a safer workplace with a series of incentive items. In an industrial chemical plant, dangers often lurk around every corner...Full Article

Creativity In Construction
Author: Audrey Sellers (October 2009)
A Houston church transforms leftover limestone into limited-edition keepsakes. It’s not often something beautiful...Full Article

Natural Habitat
Author: Audrey Sellers (October 2009)
Come rain or shine, umbrellas help spread the story of Habitat for Humanity. Before hitting the links, many golfers will attest it’s a good idea to have a golf umbrella handy...Full Article

The Fabulous Fifties
Author: Audrey Sellers (August-September 2009)
Maps, toolboxes and stick-on decals played into a retro campaign to boost tradeshow traffic. Malt shoppes. Car hops. Black-and-white checkered floors...Full Article

Drive Time
Author: Audrey Sellers (August-September 2009)
To get the wheels on the tour bus rolling to turnpike plazas, HMSHost motivated drivers with a rewards program. Free...Full Article

Extending The College Experience
Author: Audrey Sellers (June-July 2009)
A mix of promotional products and apparel helped off-campus students feel more connected to their university. There’s...Full Article

Bobbing For New Business Relationships
Author: Audrey Sellers (June-July 2009)
Meritage Homes reeled in an eye-catching campaign using creative promotional products. Bodies of water are plentiful...Full Article

A Breakaway Shot
Author: Audrey Sellers (May 2009)
An insurance company turns to customized hockey pucks and sticks to enhance its recruitment efforts. Pennsylvania may...Full Article

Making The Grade
Author: Audrey Sellers (May 2009)
One distributor re-imagines how to motivate students to achieve academic excellence. Debbie Bartlett, CAS, of Saco, Maine-based distributor AIA/Black Bear Promotions Inc...Full Article

Food And Games
Author: Audrey Sellers (April 2009)
Nutella scores with grocery store shoppers and their kids by including collectible puzzles in its packaging. Whether...Full Article

Hop On The Creativity Bus
Author: Audrey Sellers (April 2009)
One distributor uses a bus-themed self promotion to build awareness and boost program sales. When John Robertson of Salem, Virginia-based distributor Robertson Marketing Group, Inc...Full Article

Revved Up Revenues
Author: Audrey Sellers (March 2009)
Couples ringing in 50 years of marriage may celebrate with gifts of gold, but when a major car company hits its 50-year...Full Article

A Lesson For Leaders
Author: Audrey Sellers (March 2009)
When it comes to soaking up knowledge in any field, a hands-on approach tops a lecture any day. Student drivers must...Full Article

Cashing In On Fun
Author: Audrey Sellers (JAN-FEB 2009)
From the day Stellar Business Bank opened its doors in the Covina, California area, its goal was to differentiate itself from other banks in the market...Full Article

Let It Snow
Author: Audrey Sellers (JAN-FEB 2009)
If you live in a snowy climate, there’s nothing like taking a snow day to frolic in the flurries or relax by the fire with a mug of cocoa...Full Article

A Touch Of Magic/Boxes, Breakfast And A Business Goal
Author: Audrey Sellers (DEC 2008-EXPO 2009)
Airport campaign takes filght with whimsical promotional products. A black top hat and a white rabbit dressed as a pilot worked like magic to draw attention to Dayton International Airport...Full Article

Just What The Doctor Ordered
Author: Audrey Sellers (OCT-NOV 2008)
You know the routine at the doctor’s office—you check in, flip through a magazine in the waiting area, get ushered into an examination room and wait some more...Full Article

True Blue Promotion
Author: Audrey Sellers (OCT-NOV 2008)
Salty ocean air. Warm sand. Crashing waves. There’s lots to love about the beach—especially if you’re lucky enough to own property right on the shore...Full Article

Golf Gift With Wow/Healthy Competition
Author: Audrey Sellers (AUG-SEP 2008)
WOW Cards shake up the usual golf goody bags and put the world at golfers’ fingertips. WOW Cards, which can be designed...Full Article

Feeling Hot, Hot ,Hot/ Football Fans Score Keepsake Coins
Author: Audrey Sellers (JUN-JUL 2008)
Feeling Hot, Hot, Hot Themed promo products get Red Hot Mamas revved for hospital education program. Products for “Red Hot Mamas” helped double a hospital’s menopause education program attendance...Full Article

Fans Sold On "Soul Patches"/ USBs Sound Good To Musicians, Marketers
Author: Audrey Sellers (APR-MAY 2008)
Fans Sold On "Soul Patches” Seattle Mariners use faux facial hair to boost ballpark attendance. 20,000 baseball fans sported imitation chin hair for the Seattle Mariners’ J.J...Full Article

Bankers Turned Guitar Heroes/Passport To Mexico
Author: Audrey Sellers (FEB-MAR 2008)
BANKERS TURNED GUITAR HEROES FIRST MIDWEST BANK TUNES UP ITS BUSINESS WITH ÜBER COOL GUITAR PROMOTION. Stringless guitars helped First Midwest Bank get a foot in the door of its top prospects...Full Article

Lip Balm, Loot/ Sweet Incentives
Author: Audrey Sellers (DEC 2007-EXPO 2008)
LIP BALM, LOOT AND LOTS OF GUESSES PEAK INCENTIVES PUTS TASTE BUDS TO THE TEST FOR SELF-PROMOTION. Natalie Taylor lip-smacked her way to $5,000 and accepts a check from Trae Taylor...Full Article

For Fashion-Minded, Denim Is Music To The Ears/ Good Call
Author: Audrey Sellers (AUG-SEP 2007)
For Fashion-Minded, Denim Is Music To The Ears To hear the skinny on consumers, Rocawear reaches for an umbrella and a song. Shoppers scored an eTag loaded with the song “Umbrella” after completing a survey about Rocawear jeans...Full Article

Motivating Increased Shipments/ Best In Show
Author: Audrey Sellers (JUN-JUL 2007)
Motivating Increased Shipments FedEx® Entices PPAI Members With Promotional Products When PPAI members increase their shipping...Full Article

A Houseful Of Opportunities/ Starbucks Brews One Hot Promotion
Author: Audrey Sellers/ Melanie Medina (APR-MAY 2007)
A Houseful Of Opportunities Century 21 Builds A Marketing Foundation With USB Widgets By Audrey Sellers Some flash drives are basic...Full Article

The Perfect Fit/ Looking On The Sunny Side
Author: Audrey Sellers (FEB-MAR 2007)
The Perfect Fit Hospital Pieces Together Fundraising ProgramSan Antonio Community Hospital in Upland, California, wanted to expand its building by adding a new emergency department and patient tower...Full Article

Rest Stop Puts Travelers In Motion
Author: Audrey Sellers (NOV-DEC 2006)
Rest stop giveaways remind travelers to stay active. At most rest stops, you’ll find the usual: restrooms, picnic benches and trash cans...Full Article

The Sweet Side Of Promotions/ Applauding A Successful Year
Author: Audrey Sellers (SEP-OCT 2006)
Promotional consultant Donna Vorce’s customers look forward to receiving a little something sweet with each order—a batch of homemade cupcakes...Full Article

Building A Promotion From The Ground Up
Author: Audrey Sellers (JUL-AUG 2006)
Promotional consultants know how to manage large orders and handle requests for quick turnarounds. Michael Kaufman, owner of Jenkintown, Pennsylvania-based promotional consultant firm Wear It’s At (UPIC: wia153) is no different...Full Article

Hangers Grab Consumers By The Collar
Author: Audrey Sellers (MAY-JUN 2006)
AMC Theatre believes the movie-going experience should be just that—an experience. The theatre’s top executives work behind the scenes to ensure patrons feel the magic of the movies...Full Article

Promotion Revs It's Engines
Author: Audrey Sellers (MAR-APR 2006)
The Heisman Trophy is college football’s most prestigious award, and DeAngelo Williams is the first University of Memphis football player to be within reach of this coveted trophy...Full Article