Campaigns | Promotional Consultant

Campaigns

Curiously Creative
Author: Tama Underwood (January 2012)
The Altoids® brand of breath mints is known for off-kilter advertising campaigns, so it stands to reason that the more than 200-year-old brand would opt for an uncommon take on a product-themed promotion...Full Article

Heavy Lifting
Author: Tama Underwood (December 2011)
Anyone who’s ever been down, but not out, will understand Dan Persa’s story. After Persa, Northwestern University’s current football...Full Article

Roll With Me
Author: Tama Underwood (November 2011)
You don’t have to study sushi making with a Japanese master to serve up an astonishing banquet of fresh delectables. But you do need to possess some serious creativity...Full Article

Promoting Change
Author: Tama Underwood (October 2011)
Hoping to bring the same feelings of camaraderie and brotherhood found in the military to the legal profession, the State Bar of South Dakota needed help bridging the gap between the state’s young and veteran lawyers...Full Article

Book Smart
Author: Tama Underwood (September 2011)
When the Fort Vancouver Regional Library Foundation began planning a fundraiser for two much-beloved reading programs, the challenge was simple: keep costs low and perceived values high...Full Article

Hot Competition
Author: Tama Underwood (August 2011)
Sports fans will do anything for their teams, right? Marketers tested this theory during this past college basketball season...Full Article

Friends In Need
Author: Tama Underwood (July 2011)
Distributors work hard to create stellar campaigns for clients. Yet, how often do distributorships have major publicity tossed their...Full Article

The Perfect Pair
Author: Tama Underwood (May 2011)
When Peel, a Silicon Valley start-up, wanted to introduce its product to throngs of gadget-savvy geeks and in-the-know hipsters at the South By Southwest (SXSW) festival in Austin, Texas, in March, its first thought was to give out product samples...Full Article

Making Waves
Author: Audrey Sellers (April 2011)
When an oil spill devastated the Gulf of Mexico last April, Oceana, an international organization dedicated to ocean conservation, turned to promotional products to raise funds to help restore the area...Full Article

Vintage Appeal
Author: Audrey Sellers (March 2011)
Challenge: Dr Pepper wanted to boost case sales of its products to various retailers and promote its partnership with the Academy of Country Music Awards (ACMA)...Full Article

A Tradeshow Hit
Author: Audrey Sellers (March 2011)
Last fall, Lisa Danziger, a New York-based senior account executive with distributor Jack Nadel International (UPIC: NADELINC), was about to get started on a project for her client...Full Article

Inspiring Donations
Author: Audrey Sellers (February 2011)
For six years, underprivileged residents in Livingston, Montana, have relied on the Community Closet for low-cost clothing and household items...Full Article

A Supersized Promotion
Author: Audrey Sellers (January 2011)
If you’ve been to a professional basketball game lately, you know you’re bound to see more than free throws and jump shots. These days, it’s all about fan interaction—and this goes far beyond t-shirt launches...Full Article

Holiday Wish List
Author: Audrey Sellers (December 2010)
’Tis the season for giving, but how do you know you’re giving the right gift? New York, New York-based distributor EPromos Promotional Products (UPIC: EPROMOS) took the guesswork out of holiday business gifts by developing the EPromos Holiday Store...Full Article

Mistletoe For The Masses
Author: Audrey Sellers (December 2010)
There are many ways to land in the “Guinness Book of World Records,” and Bloom, a grocery store, took a shot at fame by striving to gather the largest number of couples kissing simultaneously...Full Article

Inspiring The Spirit Of Giving
Author: Jen Alexander McCall (November 2010)
When a client needed to reach out to longtime donors to inspire giving during the holidays, took inspiration from the season. The...Full Article

Helping Sales To Sprout
Author: Audrey Sellers (November 2010)
You can get a lot done in 90 minutes—catch a movie, enjoy a long lunch, kick your feet up for a pedicure. You can also get down to business and write a full-out, impress-your-boss sales and marketing plan...Full Article

Showtime Blitzes Comic-Con
Author: Jen Alexander McCall (October 2010)
Showtime cable network has been a longtime participant in Comic-Con, the annual convention dedicated to superheroes, science fiction and more...Full Article

Meshing Social Media And Product Savvy
Author: Jen Alexander McCall (October 2010)
Recognizing the value of developing and marketing an online presence in social media circles, Toronto-based RIGHTSLEEVE Marketing, Inc...Full Article

Car And Driver
Author: Jen Alexander McCall (September 2010)
Gardner-Webb University in Boiling Springs, North Carolina, needed a “cool, functional item” to hand out to 600 incoming freshmen and transfer students in 2009 that would reflect its “Start Your Engines” orientation theme...Full Article

Heroic Efforts
Author: Jen Alexander McCall (September 2010)
Horis A. Ward Funeral Home Rockdale Chapel cherishes the people who serve the community of Conyers, Georgia, so for several years the business has relied on Atlanta Advertising Novelty Co...Full Article

Here Comes The Ginger-Ed-Man
Author: Jen Alexander McCall (August 2010)
Edventure Promotions Inc. (UPIC: EDVENTUR) in Chicago, Illinois, takes the opportunity each year around the holidays to extend thanks to its many clients...Full Article

Upping The Apartment Ante
Author: Jen Alexander McCall (August 2010)
When it comes to choosing an apartment every renter’s needs are different, but they all point to the same goal—having a place to truly call home...Full Article

A Community Outreach
Author: Audrey Sellers (July 2010)
Before New Englanders take another gulp of milk, the Vermont Agency of Agriculture, Food and Markets wanted them to consider the dairy farmers behind the beverage...Full Article

Opening New Doors
Author: Audrey Sellers (July 2010)
Instead of resorting to typical cold calls, account reps at Memphis, Tennessee-based distributor Zebra Marketing Corporation (UPIC:...Full Article

Game On
Author: Audrey Sellers (June 2010)
When Bill Haramija, owner of Vail, Arizona-based distributor Proforma Printing & Promotional Products (UPIC: Profo206), hit the greens for a round of golf, business was not on his mind...Full Article

Full Steam Ahead
Author: Audrey Sellers (June 2010)
With Tugboat, Inc. (UPIC: tugboat) as a company name and offices in sunny Napa, California, inspiration for a self-promotion campaign came easy—at least according to Kara Long, who helped design a crafty self promo for the distributor...Full Article

Tax-Time Celebration
Author: Audrey Sellers (May 2010)
An alarm clock, t-shirt and teddy bear set the stage for a three-day, around-the-clock event. People know it’s coming, but inevitably some wait until the last moment to file their taxes...Full Article

Sum Of The Parts
Author: Audrey Sellers (May 2010)
A series of 12 products were mailed monthly to keep One 2 One Marketing top of mind. Every company has its own unique equation of people and services that makes it unlike any other organization...Full Article

Journals Help Jumpstart Sales
Author: Audrey Sellers (April 2010)
A California distributor promotes its business with something everyone can use: journals. A journal is a mainstay in most everyone’s home or office, and when paired with a pen, it becomes an instant keeper...Full Article

Promoting Sustainability
Author: Audrey Sellers (April 2010)
A nonprofit turned to eco-friendly products to spread a green message. When the National Conference on Volunteering...Full Article

Secret Agent Salespeople
Author: Audrey Sellers (March 2010)
An insurance agency transforms its sales agents into ninja stars for a high-energy motivation campaign. When Susan...Full Article

A Boost In Sales
Author: Audrey Sellers (March 2010)
Above: Counter mats offered a convenient way for Buckaroos to showcase its line of tools. A manufacturer of...Full Article

Health Benefits
Author: Audrey Sellers (February 2010)
American Express turned to fitness-themed promotional products to motivate workers to lead healthier lives. How...Full Article

Two Sides To Every Coin
Author: Audrey Sellers (February 2010)
A Florida bar uses promotional coins as mementos and to drive traffic to its gift shop. It’s not the lively atmosphere,...Full Article

A Season For Giving
Author: Audrey Sellers (January/Expo 2010)
PetSmart Charities raised funds for homeless pets by selling collectible ornaments during the holidays. Everybody knows it’s better to give than to receive, but PetSmart Charities worked in a little of both in its Luv-A-Pet promotion...Full Article

ESPN Scores With Fans
Author: Audrey Sellers (January/Expo 2010)
To get basketball fans to tune in to ESPN and ABC’s coverage of NBA games, the sports network hit the streets. Basketball season...Full Article

Above-And-Beyond Recognition
Author: Audrey Sellers (November-December 2009)
One-of-a-kind art glass awards honor the top dogs at Toyota. Meander into any car dealership’s showroom and you’ll likely spot awards perched on every available shelf and counter...Full Article

Spotlight On Safety
Author: Audrey Sellers (November-December 2009)
Ciba Specialty Chemicals gears up for a safer workplace with a series of incentive items. In an industrial chemical plant, dangers often lurk around every corner...Full Article

Creativity In Construction
Author: Audrey Sellers (October 2009)
A Houston church transforms leftover limestone into limited-edition keepsakes. It’s not often something beautiful...Full Article

Natural Habitat
Author: Audrey Sellers (October 2009)
Come rain or shine, umbrellas help spread the story of Habitat for Humanity. Before hitting the links, many golfers will attest it’s a good idea to have a golf umbrella handy...Full Article

The Fabulous Fifties
Author: Audrey Sellers (August-September 2009)
Maps, toolboxes and stick-on decals played into a retro campaign to boost tradeshow traffic. Malt shoppes. Car hops. Black-and-white checkered floors...Full Article

Drive Time
Author: Audrey Sellers (August-September 2009)
To get the wheels on the tour bus rolling to turnpike plazas, HMSHost motivated drivers with a rewards program. Free...Full Article

Extending The College Experience
Author: Audrey Sellers (June-July 2009)
A mix of promotional products and apparel helped off-campus students feel more connected to their university. There’s...Full Article

Bobbing For New Business Relationships
Author: Audrey Sellers (June-July 2009)
Meritage Homes reeled in an eye-catching campaign using creative promotional products. Bodies of water are plentiful...Full Article

A Breakaway Shot
Author: Audrey Sellers (May 2009)
An insurance company turns to customized hockey pucks and sticks to enhance its recruitment efforts. Pennsylvania may...Full Article

Making The Grade
Author: Audrey Sellers (May 2009)
One distributor re-imagines how to motivate students to achieve academic excellence. Debbie Bartlett, CAS, of Saco, Maine-based distributor AIA/Black Bear Promotions Inc...Full Article

Food And Games
Author: Audrey Sellers (April 2009)
Nutella scores with grocery store shoppers and their kids by including collectible puzzles in its packaging. Whether...Full Article

Hop On The Creativity Bus
Author: Audrey Sellers (April 2009)
One distributor uses a bus-themed self promotion to build awareness and boost program sales. When John Robertson of Salem, Virginia-based distributor Robertson Marketing Group, Inc...Full Article

Revved Up Revenues
Author: Audrey Sellers (March 2009)
Couples ringing in 50 years of marriage may celebrate with gifts of gold, but when a major car company hits its 50-year...Full Article

A Lesson For Leaders
Author: Audrey Sellers (March 2009)
When it comes to soaking up knowledge in any field, a hands-on approach tops a lecture any day. Student drivers must...Full Article

Cashing In On Fun
Author: Audrey Sellers (JAN-FEB 2009)
From the day Stellar Business Bank opened its doors in the Covina, California area, its goal was to differentiate itself from other banks in the market...Full Article

Let It Snow
Author: Audrey Sellers (JAN-FEB 2009)
If you live in a snowy climate, there’s nothing like taking a snow day to frolic in the flurries or relax by the fire with a mug of cocoa...Full Article

A Touch Of Magic/Boxes, Breakfast And A Business Goal
Author: Audrey Sellers (DEC 2008-EXPO 2009)
Airport campaign takes filght with whimsical promotional products. A black top hat and a white rabbit dressed as a pilot worked like magic to draw attention to Dayton International Airport...Full Article

Just What The Doctor Ordered
Author: Audrey Sellers (OCT-NOV 2008)
You know the routine at the doctor’s office—you check in, flip through a magazine in the waiting area, get ushered into an examination room and wait some more...Full Article

True Blue Promotion
Author: Audrey Sellers (OCT-NOV 2008)
Salty ocean air. Warm sand. Crashing waves. There’s lots to love about the beach—especially if you’re lucky enough to own property right on the shore...Full Article

Golf Gift With Wow/Healthy Competition
Author: Audrey Sellers (AUG-SEP 2008)
WOW Cards shake up the usual golf goody bags and put the world at golfers’ fingertips. WOW Cards, which can be designed...Full Article

Feeling Hot, Hot ,Hot/ Football Fans Score Keepsake Coins
Author: Audrey Sellers (JUN-JUL 2008)
Feeling Hot, Hot, Hot Themed promo products get Red Hot Mamas revved for hospital education program. Products for “Red Hot Mamas” helped double a hospital’s menopause education program attendance...Full Article

Fans Sold On "Soul Patches"/ USBs Sound Good To Musicians, Marketers
Author: Audrey Sellers (APR-MAY 2008)
Fans Sold On "Soul Patches” Seattle Mariners use faux facial hair to boost ballpark attendance. 20,000 baseball fans sported imitation chin hair for the Seattle Mariners’ J.J...Full Article

Bankers Turned Guitar Heroes/Passport To Mexico
Author: Audrey Sellers (FEB-MAR 2008)
BANKERS TURNED GUITAR HEROES FIRST MIDWEST BANK TUNES UP ITS BUSINESS WITH ÜBER COOL GUITAR PROMOTION. Stringless guitars helped First Midwest Bank get a foot in the door of its top prospects...Full Article

Lip Balm, Loot/ Sweet Incentives
Author: Audrey Sellers (DEC 2007-EXPO 2008)
LIP BALM, LOOT AND LOTS OF GUESSES PEAK INCENTIVES PUTS TASTE BUDS TO THE TEST FOR SELF-PROMOTION. Natalie Taylor lip-smacked her way to $5,000 and accepts a check from Trae Taylor...Full Article

For Fashion-Minded, Denim Is Music To The Ears/ Good Call
Author: Audrey Sellers (AUG-SEP 2007)
For Fashion-Minded, Denim Is Music To The Ears To hear the skinny on consumers, Rocawear reaches for an umbrella and a song. Shoppers scored an eTag loaded with the song “Umbrella” after completing a survey about Rocawear jeans...Full Article

Motivating Increased Shipments/ Best In Show
Author: Audrey Sellers (JUN-JUL 2007)
Motivating Increased Shipments FedEx® Entices PPAI Members With Promotional Products When PPAI members increase their shipping...Full Article

A Houseful Of Opportunities/ Starbucks Brews One Hot Promotion
Author: Audrey Sellers/ Melanie Medina (APR-MAY 2007)
A Houseful Of Opportunities Century 21 Builds A Marketing Foundation With USB Widgets By Audrey Sellers Some flash drives are basic...Full Article

The Perfect Fit/ Looking On The Sunny Side
Author: Audrey Sellers (FEB-MAR 2007)
The Perfect Fit Hospital Pieces Together Fundraising ProgramSan Antonio Community Hospital in Upland, California, wanted to expand its building by adding a new emergency department and patient tower...Full Article

Rest Stop Puts Travelers In Motion
Author: Audrey Sellers (NOV-DEC 2006)
Rest stop giveaways remind travelers to stay active. At most rest stops, you’ll find the usual: restrooms, picnic benches and trash cans...Full Article

The Sweet Side Of Promotions/ Applauding A Successful Year
Author: Audrey Sellers (SEP-OCT 2006)
Promotional consultant Donna Vorce’s customers look forward to receiving a little something sweet with each order—a batch of homemade cupcakes...Full Article

Building A Promotion From The Ground Up
Author: Audrey Sellers (JUL-AUG 2006)
Promotional consultants know how to manage large orders and handle requests for quick turnarounds. Michael Kaufman, owner of Jenkintown, Pennsylvania-based promotional consultant firm Wear It’s At (UPIC: wia153) is no different...Full Article

Hangers Grab Consumers By The Collar
Author: Audrey Sellers (MAY-JUN 2006)
AMC Theatre believes the movie-going experience should be just that—an experience. The theatre’s top executives work behind the scenes to ensure patrons feel the magic of the movies...Full Article

Promotion Revs It's Engines
Author: Audrey Sellers (MAR-APR 2006)
The Heisman Trophy is college football’s most prestigious award, and DeAngelo Williams is the first University of Memphis football player to be within reach of this coveted trophy...Full Article