Gear | Promotional Consultant

Gear

Smells Sell
Author: Audrey Sellers (January 2012)
Things are getting smelly. By 2015, the global air fresheners market is forecasted to reach $8.3 billion, according to Global Industry Analysts, Inc...Full Article

Good Business
Author: Audrey Sellers (December 2011)
Last year, desk and office accessories made up a reputable share—5.28 percent—of the $16.6 billion in promotional products sales, according to the 2010 PPAI Sales Volume Study...Full Article

Grab A Bag
Author: Audrey Sellers (November 2011)
The very purpose of bags—to haul stuff from one destination to another—makes them perfect as promotional products. “Mugs are nice, but they sit on a desk...Full Article

Power Of The Pen
Author: Audrey Sellers (October 2011)
An English author once said that the pen is mightier than the sword. In the promotional products industry, it is. Writing instruments...Full Article

Perfect Timing
Author: Audrey Sellers (September 2011)
In an era of smart phones, iPads and other clock-equipped devices, it may seem that traditional timepieces are becoming obsolete...Full Article

A Mixed Bag
Author: Audrey Sellers (August 2011)
The average woman owns six handbags, according to The Purse Forum, an online fashion magazine and social network, and each one weighs an average of three pounds...Full Article

Best Of PROMOTIONS EAST
Author: Audrey Sellers (July 2011)
Atlantic City, New Jersey, is home to the world-famous Atlantic City Boardwalk, the iconic Absecon Lighthouse and arguably some of the country’s best saltwater taffy...Full Article

Multicultural Medley
Author: Audrey Sellers (June 2011)
It’s out: the 2010 Census. In it, the U.S. Census Bureau reports that there are 308.7 million people living in the United States...Full Article

Got Gifts?
Author: Audrey Sellers (May 2011)
People love to unwrap something especially for them. Here are some gift-worthy items—just add customization and a bow. 1...Full Article

The PPAI Expo's Most Exceptional Finds
Author: Audrey Sellers (March 2011)
This year’s New Product Pavilion boasted 540 new items, 71 products were unveiled in the Green Products pavilion and the Made In The USA pavilion introduced 71 American-made finds...Full Article

Gifts For Golfers
Author: Audrey Sellers (February 2011)
These days, many golf clubs are coping with lighter crowds. Golfers are swapping their nine-irons for pastimes that require less money and less time...Full Article

A Season For Sales
Author: Audrey Sellers (January 2011)
We’re smack in the middle of the winter doldrums, but sunnier days are just around the corner. This is good news if you’re looking to boost your sales—people are indeed happier in warm, sunny weather...Full Article

Carry On
Author: Audrey Sellers (December 2010)
Bags are a big part of our lives. Whether we’re transporting a laptop and documents to the office, lugging sports equipment to the...Full Article

Liquid Assets
Author: Brittany Glenn (October 2010)
We can’t get enough of liquid assets. It’s no wonder: Scientists say up to 60 percent of our body is composed of water, and the brain comprises 70 percent water...Full Article

Signs Of The Times
Author: Brittany Glenn (September 2010)
In today’s fast-paced world, our time is just as valuable as our money. We are constantly navigating a maze of hectic schedules in an attempt to beat the clock...Full Article

Spirit of the Season
Author: Brittany Glenn (August 2010)
There is perhaps no better time to convince your client that promotional products are the most effective way to advertise their message than the holiday season...Full Article

Maximize The Workday
Author: Audrey Sellers (July 2010)
Want to reach the 9-to-5 crowd? Think office and desk products such as the pens, journals and sticky notes featured in this month’s Gear...Full Article

Hail To The Calendar
Author: Audrey Sellers (June 2010)
While smart phones and other electronic devices certainly come in handy (who hasn’t used the app for locating the nearest restroom?), nothing can compare to the tried-and-true calendar when it comes to tracking days, weeks, months and years...Full Article

Make The Grade
Author: Audrey Sellers (May 2010)
School products: It’s a huge category ranging from conventional classroom supplies to student must-haves and gifts for graduates and teachers...Full Article

Craft A Kitchen Campaign
Author: Audrey Sellers (April 2010)
The kitchen is Grand Central Station of most homes, with family members chugging in and out throughout the day. They’re brewing coffee, baking cookies and preparing meals small and large using a smorgasbord of products...Full Article

The Expo’s Most Exceptional
Author: Audrey Sellers (March 2010)
The industry’s premier event, the PPAI Expo, held in Las Vegas in January, delivered a crush of “it” products—those must-see finds you can’t wait to present your clients...Full Article

Gear Up For Golf
Author: Audrey Sellers (February 2010)
Got a tournament on the horizon or need to freshen up some pro-shop offerings? This issue of Gear has you covered with golf products that run the gamut from handy items for the course to golf-themed gifts for use after a round...Full Article

Next Stop: Travel Products
Author: Audrey Sellers (January/Expo 2010)
If you don’t have travel items on your promotional itinerary, this edition of Gear is for you. We’ve tracked down some of the best...Full Article

Go For A Golf Campaign
Author: Audrey Sellers (November-December 2009)
From tournament awards and golf-course giveaways to golfing equipment and apparel, there are many ways to take a swing at golf programs...Full Article

Benefit From Bags
Author: Audrey Sellers (November-December 2009)
From multi-purpose office totes and reusable grocery bags to durable duffels and easy-carry cinch packs, everybody uses bags. It...Full Article

Denim Does It
Author: Audrey Sellers (October 2009)
It’s classic, versatile and universal. Everyone owns something denim, whether it’s a broken-in pair of jeans or a faded ball cap...Full Article

Correspondence Connection
Author: Audrey Sellers (August-September 2009)
Help your clients stay in touch with their audience with communication essentials such as sleek ballpoint pens, convenient notepads and upscale stationery kits...Full Article

A Roundup Of Products For The Road
Author: Audrey Sellers (June-July 2009)
Whether families are piling into the SUV for the great American road trip or individuals are hitting the highway for their daily office commute, your clients can come along for the ride with handy products for the drive...Full Article

Flex Your Promotional Muscles
Author: Audrey Sellers (May 2009)
If your clients want to reach a fitness-focused crowd, surf through this month’s Gear it’s bulked-up with high-performing sportswear, workout equipment and health products...Full Article

Dig In To A Culinary Promotion
Author: Audrey Sellers (April 2009)
From savory food gifts to versatile cookware and handy kitchen accessories, this month’s Gear is ripe with ideas for food-focused promotions...Full Article

It’s Only Business
Author: Audrey Sellers (March 2009)
No matter their industry, trade or job title, millions of people scuttle off to work every day. Your clients can be right there with them when they use logoed business apparel, executive gifts and desk accessories...Full Article

Enjoy The Great Outdoors
Author: Audrey Sellers (JAN-FEB 2009)
After the blustery days of winter, it’s time to dive into campaigns focused on outdoor revelry and relaxation. If your clients want to ramp up their recreation-themed programs, peruse these products for the beach, campsite and picnic spot...Full Article

Party On
Author: Audrey Sellers (DEC 2008-EXPO 2009)
There’s a lot to celebrate in this month’s Gear as we highlight some of the best entertainment products on the promotional party scene...Full Article

Everything Mom And Baby
Author: Audrey Sellers (OCT-NOV 2008)
See what the promotional products stork brings for expectant mothers, babies and children in this month’s Gear. It’s brimming with stylish apparel for moms-to-be and youngsters, plus nursery necessities such as cozy blankets and plush animals...Full Article

For Love Of The Game
Author: Audrey Sellers (AUG-SEP 2008)
As the fall season edges closer, it brings with it the start of a new school year—and a full schedule of games as student athletes from elementary school to college suit up and take to the fields and courts...Full Article

Gear
Author: Audrey Sellers (JUN-JUL 2008)
ChristmasIn July Sure, you might be hitting the beach or lake this summer, but while you’re slathering on sunscreen, you should be dreaming of sugar plums...Full Article

Gear
Author: Audrey Sellers (APR-MAY 2008)
All In A Day’s Work Think about your 9-to-5 essentials—the tools you need to get down to business. Your list probably includes a combination of accessories ranging from calendars to electronics...Full Article

Gear
Author: Audrey Sellers (FEB-MAR 2008)
GET HANDY Cultivate A Fresh Campaign In this issue’s Gear, you’ll find a crop of products that are anything but garden-variety...Full Article

Gear
Author: Pamela Fields Webb (DEC 2007-EXPO 2008)
Something To Cheer About Looking for a product that will send your clients head-over-heels with joy? Something brilliant? Maybe you’re looking for green products—something friendly to the environment...Full Article

Gear
Author: Audrey Sellers (OCT-NOV 2007)
A FEAST OF NEW PRODUCTS Get your fill of the latest in jewelry, footwear and drinkware in this month’s Gear. You can harvest these picks into full-grown campaigns to reward top performance, inspire customer loyalty or make a memorable impression...Full Article

Gear
Author: Audrey Sellers (AUG-SEP 2007)
Fall Into A Fun Promotion This issue’s Gear has the stuff fall is made of: flavorful foods, games to enjoy with family and friends and textiles that seem destined for outdoor adventure...Full Article

Gear
Author: Audrey Sellers (JUN-JUL 2007)
Products To Heat Up Your Next Promotion If your clients want apparel that allows for ease of movement, transportable treasures for a pocket or purse, or calendars with character, we’ve got the gear...Full Article

Gear
Author: Audrey Sellers (APR-MAY 2007)
Infuse Your Next Promotion With Something New Looking for a product to make your customers stand up and take notice? Maybe you don’t need a knockout, just a winner...Full Article

Gear
Author: Audrey Seller (FEB-MAR 2007)
Gear Up For Great Promotions With These Top-Notch Finds Looking for a product to make your customers stand up and take notice? Maybe you don’t need a knockout, just a winner...Full Article

Gear
Author: Audrey Sellers (NOV-DEC 2006)
Products To Spread Good Cheer Looking for a product that will make your customers stand up and take notice? Maybe you don’t need a knockout, just a winner...Full Article

Gear
Author: Pamela Fields Webb (SEP-OCT 2006)
At your wits end? Looking for a product that will make your customers stand up and take notice? A brilliant idea? Maybe you don’t need a stunner, just a sure thing...Full Article

Gear
Author: Pamela Fields Webb (JUL-AUG 2006)
Looking for a product that will make your customers stand up and take notice? Maybe you don’t need a knockout, just a winner. Showcased on the following pages are examples of many of the innovative and unique products in our industry...Full Article

Gear
Author: Staff (MAY-JUN 2006)
At your wits end? Looking for a product that will make your customers stand up and take notice? Something Wow? Maybe you don’t need a knockout, just a winner...Full Article

Gear
Author: Staff (MAR-APR 2006)
Looking for a product that will make your customer stand up and take notice? Something Wow? Maybe you don’t need a knockout, but you do want a winner...Full Article