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April 2009
Features
Saving Green
Author: Lisa Horn
With these 10 eco-tips, you can help keep the planet green and your bottom line black. There are so many ways to make...Full Article

Turning Green Into Gold
Author: Lisa Horn
There’s more to selling eco-friendly products than you might think. Here’s what you need to know before jumping on the green bandwagon. With...Full Article

Campaigns
Food And Games
Author: Audrey Sellers
Nutella scores with grocery store shoppers and their kids by including collectible puzzles in its packaging. Whether...Full Article

Hop On The Creativity Bus
Author: Audrey Sellers
One distributor uses a bus-themed self promotion to build awareness and boost program sales. When John Robertson of Salem, Virginia-based distributor Robertson Marketing Group, Inc...Full Article

Laugh Lines/Chatter
Chatter
Author: Staff
“The most powerful element in advertising is the truth.” —William Bernbach, revolutionary American advertising executive, 1911-1982 "Imagination will often carry us to worlds that never were...Full Article

Laugh Lines
Author: Staff
...Full Article

Gear
Dig In To A Culinary Promotion
Author: Audrey Sellers
From savory food gifts to versatile cookware and handy kitchen accessories, this month’s Gear is ripe with ideas for food-focused promotions...Full Article

Pipeline
Pipeline
Author: Jennifer Oats
You’re a promotional consultant. You’re a creative mastermind who’s up for any challenge that comes your way. You’re resourceful and dependable, all while maximizing your time and satisfying your clients...Full Article

Saleswise
Adjusting Your Focus
Author: Dave Kahle
Honing The Skill Of Asking Powerful Questions Focus, focus, focus. That’s the phrase I find myself repeating constantly in every sales seminar that I present...Full Article

Coaches Corner
Kids Inc.
Author: Brian Sullivan
Three Lessons Kids Can Teach You About Business Success “My see,” were the words my two-year-old daughter Maggie used last week as she extended her arms toward an older woman sitting in the window seat on a spring break flight to Mexico...Full Article

The Last Word
Discovering The Green In Your Thumb
Author: Pamela Fields Webb
April Showers ... Every spring I get the bug ... the desire to go out, dig in the dirt and plant something. Watch it grow, turn green, blossom or bear fruit...Full Article