January/Expo 2010 | PromotionalConsultant.com

January/Expo 2010

Features

The Happiness Factor
Author: Brittany Glenn
What’s behind happiness and how can we create more of it in our lives? Happiness: It’s what we seek—but it can sometimes be elusive...Full Article

Face Time
Author: Lisa Horn, CAS
This article is the third in a three-part series on social networking and how to use the sites to your advantage personally and professionally...Full Article

A Winning Experience
Author: Cassandra Johnson
Prepare, Endure, Survive—Tips To Make The Most Of Your Tradeshow Experience Two tribes. A distant location. It might sound like “Survivor,” the popular reality television show that tests the endurance of contestants stranded on a remote island...Full Article

Campaigns

ESPN Scores With Fans
Author: Audrey Sellers
To get basketball fans to tune in to ESPN and ABC’s coverage of NBA games, the sports network hit the streets. Basketball season...Full Article

A Season For Giving
Author: Audrey Sellers
PetSmart Charities raised funds for homeless pets by selling collectible ornaments during the holidays. Everybody knows it’s better to give than to receive, but PetSmart Charities worked in a little of both in its Luv-A-Pet promotion...Full Article

Laugh Lines/Chatter

Chatter
Author: Staff
“We are called to be architects of the future, not its victims.” —Buckminster Fuller, American architect, author, designer of the...Full Article

Gear

Next Stop: Travel Products
Author: Audrey Sellers
If you don’t have travel items on your promotional itinerary, this edition of Gear is for you. We’ve tracked down some of the best...Full Article

Pipeline

Pipeline
Author: Jennifer Oats
[MARCH] NATIONAL NOODLE MONTH The possibilities are endless for what you can do with noodles. Whether you prefer them in spaghetti or your favorite Chinese cuisine, noodles offer up a variety of ways to enjoy dinner...Full Article

Saleswise

The Human Side Of Doing Business
Author: Joe Calloway
The Acme Widget Company needed to increase revenue and profits, so it launched a new advertising campaign and offered special deals to first-time buyers...Full Article

Coaches Corner

Want Success In The New Year? Give Up The Bad Habits For Good
Author: Max Izenberg
“The unfortunate thing about this world is that good habits are so much easier to give up than bad ones.” — Somerset Maugham Being human, we are all creatures of habit...Full Article

The Last Word

The Last Word
Author: Pamela Fields Webb
“I have always been delighted at the prospect of a new day, a fresh try, one more start, with perhaps a bit of magic waiting somewhere behind the morning …” —Joseph Priestley, English chemist and clergyman, 1733-1804 The New Year...Full Article

From The Trenches

Promotional Products Plus Mobile Marketing Equal Loyalty And Repeat Business
Author: Joseph G. Scott, MAS
“There’s no loyalty in the business any more. Distributors will go with another supplier to save a couple of pennies.” —Anonymous supplier “There’s no loyalty in the business any more...Full Article