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June 2010
Features
Have Your Cake And Eat It, Too
Author: Lisa Horn, CAS
Entertaining clients should be an engaging experience that is the perfect recipe of thoughtfulness, creativity and fun—all without...Full Article

Scapegoats Of Spending Scrutiny
Author: Jen Alexander McCall
When budget decisions go under the microscope, how can we show end users that promotional products aren’t the bad guy? Corporate...Full Article

Campaigns
Game On
Author: Audrey Sellers
When Bill Haramija, owner of Vail, Arizona-based distributor Proforma Printing & Promotional Products (UPIC: Profo206), hit the greens for a round of golf, business was not on his mind...Full Article

Full Steam Ahead
Author: Audrey Sellers
With Tugboat, Inc. (UPIC: tugboat) as a company name and offices in sunny Napa, California, inspiration for a self-promotion campaign came easy—at least according to Kara Long, who helped design a crafty self promo for the distributor...Full Article

Laugh Lines/Chatter
Chatter
Author: Staff
“Ah, summer, what power you have to make us suffer and like it.” —Russell Baker, two-time American Pulitzer Prize-winning writer,...Full Article

Gear
Hail To The Calendar
Author: Audrey Sellers
While smart phones and other electronic devices certainly come in handy (who hasn’t used the app for locating the nearest restroom?), nothing can compare to the tried-and-true calendar when it comes to tracking days, weeks, months and years...Full Article

Pipeline
Pipeline
Author: Jennifer Oats
You’re a promotional consultant. You’re facing new challenges and encountering obstacles that you’ve never seen before. You’re going above and beyond the call of duty¬¬—and you’re doing it with a smile...Full Article

Saleswise
Influential Sales—Are You Hungry for More?
Author: Sam Palazzolo
Five techniques you can implement today to increase sales tomorrow In business, nothing matters more than selling your products or services...Full Article

Coaches Corner
Lead and Motivate—Not Just Your Team, But Yourself Too
Author: Joelle Jay, Ph.D.
As a business leader, you know one of your key tasks is to keep your team motivated. To do so, you need to constantly remind your people of the company’s vision, hold them accountable to targets and goals, mentor them and support them in their work...Full Article

The Last Word
The Last Word
Author: Pamela Fields Webb
What did you do on your summer vacation? That question has been asked countless times in schoolrooms and business offices around the world for decades...Full Article

What's Next
Scapegoats Of Spending Scrutiny
Author:
What Coming Up In The July Issue Four personality types and how to sell to them effectivly. Best practices for using e-mail in business. Is it time to fire your client? ...Full Article