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March 2010
Features
The Domino’s Theory
Author: Dan Adams
What Your Company Can Learn From The Customer-Driven Pizza Turnaround When the pizza giant, Domino’s, asked consumers to tell the truth, it ended up back at the proverbial drawing board...Full Article

Shooting For Gold
Author: Cassandra Johnson
On the eve of the 2010 Olympics, I grabbed the popcorn and rounded up my family to watch Miracle, the movie version of one of the most famous moments in Olympic history when a young U.S...Full Article

Campaigns
A Boost In Sales
Author: Audrey Sellers
Above: Counter mats offered a convenient way for Buckaroos to showcase its line of tools. A manufacturer of industrial...Full Article

Secret Agent Salespeople
Author: Audrey Sellers
An insurance agency transforms its sales agents into ninja stars for a high-energy motivation campaign. When Susan...Full Article

Laugh Lines/Chatter
Chatter
Author: Staff
A best friend is like a four leaf clover: hard to find and lucky to have. Author unknown Victory is sweetest when you've known defeat. Malcolm Forbe,s publisher of “Forbes” magazine, 1919-1990 We are what we repeatedly do...Full Article

Gear
The Expo’s Most Exceptional
Author: Audrey Sellers
The industry’s premier event, the PPAI Expo, held in Las Vegas in January, delivered a crush of “it” products—those must-see finds you can’t wait to present your clients...Full Article

Pipeline
Pipeline
Author: Jennifer Oats
[MAY] NATIONAL HAMBURGER MONTH Besides being the ultimate fast-food indulgence, hamburgers are also staple items at picnics, birthday parties and many other spring social gatherings...Full Article

Saleswise
What The Bleep Is A Green Turtle?
Author: John Boe
Several years ago, when I was managing an insurance office, I interviewed a prospective sales rep who I felt had great potential as an agent...Full Article

Coaches Corner
Developing A Mindset For Prosperity
Author: Randy Gage
How can some people feel comfortable spending $5,000 a month for fresh flowers, while others hesitate to spend that much on a car?...Full Article

The Last Word
Rising To The Top
Author: Pamela Fields Webb
“Quality begins on the inside ... and then works its way out.” Bob Moawad, former chairman and CEO, Edge Learning Institute, 1941-2007 What...Full Article

From The Trenches
Two Of The Most Important Words In Marketing
Author: Mike Beckman
When marketing a business, it is always important to choose your words carefully. Whether it’s describing your business, painting...Full Article