May 2010 | PromotionalConsultant.com

May 2010

Features

Book Review: The Dirty Little Secrets Of Sales
Author: Staff
Dirty Little Secrets, Morgen Publishing, 2009 Now and again, somebody adds something new to an overcrowded field and sales is certainly that...Full Article

The Last Word
Author: Pamela Fields Webb
Last week I had a revelation—promotional products work. No, this isn’t something new. I’ve read the research—and I believe it. I know they work...Full Article

Are You Ready For a Disaster?
Author: Robert D. and Carol Anderson
In a letter to Jean-Baptiste Leroy in 1789, Benjamin Franklin wrote, “In this world nothing can be said to be certain, except death...Full Article

Street Smarts
Author: Lisa Horn, CAS
Next time you hit the road for another business trip, remember the sale starts with your suitcase. Pack appropriatetly. Whether you are a seasoned road warrior or only travel for business once a year, being a smart traveler is … smart...Full Article

Campaigns

Tax-Time Celebration
Author: Audrey Sellers
An alarm clock, t-shirt and teddy bear set the stage for a three-day, around-the-clock event. People know it’s coming, but inevitably some wait until the last moment to file their taxes...Full Article

Sum Of The Parts
Author: Audrey Sellers
A series of 12 products were mailed monthly to keep One 2 One Marketing top of mind. Every company has its own unique equation of people and services that makes it unlike any other organization...Full Article

Laugh Lines/Chatter

Chatter
Author: Staff
“In the end, people buy from people they like and stay with companies they perceive care about them and stay connected with them.” —Brad...Full Article

Gear

Make The Grade
Author: Audrey Sellers
School products: It’s a huge category ranging from conventional classroom supplies to student must-haves and gifts for graduates and teachers...Full Article

Pipeline

Pipeline
Author: Jennifer Oats
[JULY] STAY OUT OF THE SUN DAY––JULY 3 In the heat of the summer, it’s important to stay safe in the sun while you’re having fun...Full Article

Saleswise

Remember Hard Work?
Author: Jon Gordon
Why this old-fashioned virtue can lift you out of the recession and propel you to the top If you’re like most people, you’ve probably spent the first half of the year fretting: about the economy, the stock market, the job market, the future...Full Article

Coaches Corner

What’s Your Personal Leadership IQ?
Author: Joelle K. Jay, Ph.D.
As a leader, you likely know how to lead your company or department. But how are you doing in terms of personal leadership? This...Full Article

From The Trenches

A Golden Marketing Opportunity
Author: Marsha Londe
Use Pyramid entries to enhance your business and enhance your selling technique Oscar! Emmy! Tony! Each represents best in class, superior performance, talent and creativity...Full Article