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April 2010
Features
Social Media Mashup
Author: Brittany Glenn
Should you use social media as part of your marketing toolbox? Here’s what social media experts and industry sources had to say. Ten years ago, everyone was talking about why it was necessary to have a company website...Full Article

Bring On The Buzz
Author: Cassandra Johnson
I remember the days when I had to yell for my kids to come to dinner and they conveniently didn’t hear me. Well now there are no excuses...Full Article

Communication Tips To Click With Your Client
Author: Dianna Booher
Prospects size you up personally while making their buying decision. They are asking themselves, “Are you credible? Competent? Interested in their situation?” What you don’t want when talking to prospects is the blank stare of disengagement...Full Article

Campaigns
Journals Help Jumpstart Sales
Author: Audrey Sellers
A California distributor promotes its business with something everyone can use: journals. A journal is a mainstay in most everyone’s home or office, and when paired with a pen, it becomes an instant keeper...Full Article

Promoting Sustainability
Author: Audrey Sellers
A nonprofit turned to eco-friendly products to spread a green message. When the National Conference on Volunteering...Full Article

Laugh Lines/Chatter
Chatter
Author: Staff
If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in...Full Article

Gear
Craft A Kitchen Campaign
Author: Audrey Sellers
The kitchen is Grand Central Station of most homes, with family members chugging in and out throughout the day. They’re brewing coffee, baking cookies and preparing meals small and large using a smorgasbord of products...Full Article

Pipeline
Pipeline
Author: Jennifer Oats
As a promotional consultant, you’re finding new ways to reach your clients and creating more opportunities to find sales success...Full Article

Saleswise
The Ripple Effect
Author: John Boe
“Whoever renders service to many puts himself in line for greatness—great wealth, great return, great satisfaction, and great reputation.”...Full Article

Coaches Corner
Mentoring 101: Grow Your Business By Helping Others Grow
Author: Roger A. Shapiro
In a tough economy, we have to revisit every strategy possible to create opportunities and profit. One approach that costs little, yet yields great rewards is mentoring...Full Article

Technology Corner
The Five Best Ways To Engage Your Facebook Fans
Author: Dave Kerpen
Do you have a Facebook fan page that isn’t getting enough feedback? Incorporate the following five tips to get people talking about your business and your products. 1. Post photos...Full Article