February 2010 | PromotionalConsultant.com

February 2010

Features

Does Being Nice Pay?
Author: Brittany Glenn
When it comes to business, is being nice always the best policy? It’s important to be nice. We are nice to our co-workers and customers...Full Article

The Recipe For Profit
Author: Cassandra Johnson
Sometimes you learn something when you least expect it. For example, I remember one Christmas break, baking cookies with my grandmother...Full Article

Campaigns

Two Sides To Every Coin
Author: Audrey Sellers
A Florida bar uses promotional coins as mementos and to drive traffic to its gift shop. It’s not the lively atmosphere,...Full Article

Health Benefits
Author: Audrey Sellers
American Express turned to fitness-themed promotional products to motivate workers to lead healthier lives. How does...Full Article

Laugh Lines/Chatter

Chatter
Author: Staff
“In the End, we will remember not the words of our enemies, but the silence of our friends.” —Martin Luther King Jr., American...Full Article

Gear

Gear Up For Golf
Author: Audrey Sellers
Got a tournament on the horizon or need to freshen up some pro-shop offerings? This issue of Gear has you covered with golf products that run the gamut from handy items for the course to golf-themed gifts for use after a round...Full Article

Pipeline

Pipeline
Author: Jennifer Oats
[APRIL] NATIONAL MATHEMATICS MONTH Your clients plus a few awesome promotional products equals one successful campaign on this math-focused day...Full Article

Saleswise

Step Ahead Of The Class: Gain The Upper-Hand In The Selling Game
Author: Jim Meisenheimer
Upper-hand selling strategies--sounds evil, doesn’t it? Well it’s not meant to be. The buying and selling process is seldom a 50/50 proposition...Full Article

Coaches Corner

Motivating And Inspiring Your People In Difficult Times
Author: Chris Witt
Leaders today, more than ever, have to win people’s cooperation. And there are two main ways of doing so: motivation and inspiration...Full Article

The Last Word

The Last Word
Author: Pamela Fields Webb
February is a busy month. A lot is packed into this, the shortest month of the year. Officially, it is American Heart Month, Black History Month, National Children’s Dental Health Month, Chocolate Lover’s Month and International Friendship Month...Full Article

From The Trenches

Drill Bit Marketing
Author: Mike Beckman
Are you a seller of goods or a contractor of ideas? While polishing up for my upcoming CAS exam I came across a sales principle that really ma me think...Full Article

Digital Bytes

Digital Bytes
Author: Staff
It’s February, the month of love, so Promotional Consultant rounded up a few tips on how you can show your customers that you care...Full Article